Jessica Zhang
Work Experience
Creative Digital Marketing Intern
About Intelligence Inc.
Designed the company's brand identity and developed a streamlined product website UI/UX, increasing user retention by 30%. Supported front-end engineering efforts, optimizing site performance by 20%. Created engaging marketing materials that boosted social media engagement by 50%, contributing to a 25% increase in overall digital reach and brand visibility.
Freelance Graphic Designer
Upwork, Inc.
Designed logos, websites and marketing materials for clients across various industries. Achieves client satisfaction through effective communication and creative solutions.
Social Media Coordinator
UI/UX Intern
Beijing Yunshemei Network Technology
Developed engaging content for Meicam, Weibo, and WeChat, increasing follower engagement by 40%. Designed intuitive UI/UX improvements that reduced bounce rates by 25% and increased session duration by 30% on Meicam's mobile app and website. Collaborated with marketing and front-end teams to refine branding and streamline navigation, improving click-through rates by 20% across WeChat Mini Programs and Meicam's web platform.
Layout Designer
Varsity Publications Inc.
Designed four print editions of the student newspaper at the University of Toronto, collaborated with the editorial team to ensure page designs accurately reflected the content.
Skills
Technical Proficiencies
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD), Figma, Sketch, HTML/CSS, JavaScript, Bootstrap, jQuery, CMS (WordPress, Webflow, Shopify), Python, LaTeX, iWork
Design & Development
User Interface (UI) Design, User Experience (UX) Design, Usability Testing, A/B Testing, UX Research, User-Centered Design (UCD), Information Architecture, Wireframing, Prototyping, Design Systems, Accessibility (WCAG) 2.0, Heuristic Evaluation, User Flow Mapping, Responsive Design, UX Writing
Languages
English (Full Professional Proficiency), Mandarin (Native), Cantonese (Native)
Education
Certificate in UX/UI Design
University of Toronto School of Continuing Studies
Focusing on human-centered design principles and understanding user behavior in digital environments.
Honours Bachelor of Science
University of Toronto
Major in Psychology
Additional Certificates
- Meta Front-End Developer Professional Certificate
- Google IT Automation with Python Professional Certificate
- Google Professional Certificate in UX Design