Jessica Zhang
Work Experience
UI/UX Designer
Nexad
Contributed to Nexad’s identity and product UI/UX at About Intelligence Inc., including the marketing site; solely designed the end-to-end user dashboard; partnered with PMs and front-end developers to align design and engineering; expanded the visual system with new components and marketing assets, reinforcing brand consistency and boosting retention by 30%.
Freelance Graphic Designer
Upwork
Designed logos, websites and marketing materials for clients across various industries. Achieves client satisfaction through effective communication and creative solutions.
Social Media Coordinator
UI/UX Intern
Meicam
Developed engaging content for Meicam, Weibo, and WeChat at Beijing Yunshemei Network Technology; redesigned Meicam app and website UI/UX that reduced bounce rates by 25% and increased session duration by 30%; collaborated with marketing and front-end to unify branding and streamline navigation, improving CTR by 20% across WeChat Mini Programs and Meicam web.
Layout Designer
Varsity Publications Inc.
Designed four print editions of the student newspaper at the University of Toronto, collaborated with the editorial team to ensure page designs accurately reflected the content.
Skills
Technical Proficiencies
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD), Figma, Sketch, HTML/CSS, JavaScript, Bootstrap, jQuery, PingCode, CMS (WordPress, Webflow, Shopify), Python, C++, LaTeX, Notion, iWork, Asana, Miro
Design & Development
User Interface (UI) Design, User Experience (UX) Design, Usability Testing, A/B Testing, UX Research, User-Centered Design (UCD), Information Architecture, Wireframing, Prototyping, Design Systems, Accessibility (WCAG) 2.0, Heuristic Evaluation, User Flow Mapping, Responsive Design, UX Writing
Languages
English (Full Professional Proficiency), Mandarin (Native), Cantonese (Native)
Education
Certificate in UX/UI Design
University of Toronto School of Continuing Studies
Focusing on human-centered design principles and understanding user behavior in digital environments.
Honours Bachelor of Science
University of Toronto
Major in Psychology
Additional Certificates
- Meta Front-End Developer Professional Certificate
- Google IT Automation with Python Professional Certificate
- Google Professional Certificate in UX Design